The transition from using search engines like Google to answer engines like ChatGPT is one of the biggest shifts in how people use technology in the last 20 years. Nonprofits looking to meet their most important stakeholders where they are need to consider this shift in their marketing and outreach efforts. In this webinar Jim will cover how AI assistants are different from traditional search, how they decide what organizations to feature in responses, and how your nonprofit can take advantage of this once-in-a-generation transition.

Learning Takeaways‍

• How AI assistants are different than search engines and how they decide what to feature
• How even smaller nonprofits can show up in AI responses
• How to "see" what AI knows about your nonprofit (and how to change it if needed)
• Evidence-based techniques for improving your visibility in AI (+ free workflows and templates)