In an era where attention is short and impact matters, authentic storytelling is one of the most powerful tools nonprofit organizations have. This session will guide volunteer managers through the art and science of telling compelling stories that inspire, recruit, and retain volunteers. Using real-world examples and a simple framework, we’ll explore how to capture the human side of your mission by spotlighting the voices of your volunteers. Whether you’re new to storytelling or looking to sharpen your skills, you’ll walk away with actionable tools to start sharing stories that make people care, and take action.  

Learning Objectives:

- Identify the key elements of a compelling volunteer story and understand how emotional narrative drives engagement and action.

- Develop a repeatable process for sourcing and crafting stories from volunteers, including interview techniques and ethical considerations.

- Learn how to adapt and share stories across multiple platforms, such as social media, email newsletters, and volunteer recruitment materials.