On: 
December 4, 2025
Guests: 
Kiersten Hill
Firespring
Meet Kiersten Hill, the driving force behind Firespring’s nonprofit solutions and an inspiration to organizations nationwide. With nearly two decades of dedicated service in nonprofit management and fundraising, Kiersten has raised over $20 million to strengthen Nebraska’s nonprofit sector.

A Nebraska native from North Platte and a proud alum of the University of Nebraska-Lincoln, Kiersten’s roots run deep in her community. Recognized as a trailblazer in her field, Kiersten’s accolades include being named a Midlands Business Journal 40 Under 40 winner and the 2013 Lincoln Nonprofit Executive of the Year. Her appetite for leadership led her through esteemed programs like Leadership Hastings, Leadership Nebraska and Leadership Lincoln.
Transitioning from the frontline of nonprofit leadership to Firespring, Kiersten was able to amplify her impact by assisting, educating and equipping nonprofits for success on a larger, national scale. Her passion for elevating organizations, their leaders and boards of directors to achieve their mission radiates through her work.
A dynamic thought leader and speaker, Kiersten captivates audiences with her expertise on marketing, fundraising, board development and organizational transformation. In the past year alone, she has led or presented at nearly 100 webinars and nonprofit conferences—her insights sparking inspiration and change. As a former certified StoryBrand Guide, Kiersten has unlocked the power of storytelling, guiding nonprofits to craft compelling narratives that resonate deeply with their audiences. Her infectious energy, authenticity and relatability stem from years spent in the nonprofit world, walking alongside those she has the privilege to empower.
Description:

Discover how to elevate your nonprofit’s volunteer program by harnessing the power of intentional, audience-centered marketing. From story-driven messaging to smart digital outreach, this session explores key tactics that help you recruit the right volunteers, keep them engaged, and cultivate long-term ambassadors for your mission. Whether your volunteer base needs revitalizing or you're ready to grow, learn how strategic marketing can connect the dots between your mission, your community, and the people who want to serve. Walk away with actionable insights and best practices to help you build a clear, compelling path that moves volunteers from awareness to involvement—and keeps them coming back.

Learning Objectives:

1. Identify key volunteer audiences and craft clear, compelling messages that move them from awareness to action.

2. Use storytelling, digital tools, email, and social media to recruit, engage, and retain volunteers more effectively.

3. Apply simple, audience-centered marketing strategies to strengthen the volunteer journey and build long-term volunteer loyalty.

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