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Discover how to elevate your nonprofit’s volunteer program by harnessing the power of intentional, audience-centered marketing. From story-driven messaging to smart digital outreach, this session explores key tactics that help you recruit the right volunteers, keep them engaged, and cultivate long-term ambassadors for your mission. Whether your volunteer base needs revitalizing or you're ready to grow, learn how strategic marketing can connect the dots between your mission, your community, and the people who want to serve. Walk away with actionable insights and best practices to help you build a clear, compelling path that moves volunteers from awareness to involvement—and keeps them coming back.
Learning Objectives:
1. Identify key volunteer audiences and craft clear, compelling messages that move them from awareness to action.
2. Use storytelling, digital tools, email, and social media to recruit, engage, and retain volunteers more effectively.
3. Apply simple, audience-centered marketing strategies to strengthen the volunteer journey and build long-term volunteer loyalty.