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Named as a top thought leader and one to follow by Forbes and LinkedIn for Nonprofits, and one of the 30 Nonprofit IT Influencers to Follow in 2025, Julia Campbell is a wealth of knowledge when it comes to designing social media and storytelling strategies that help nonprofits share their mission across the digital landscape. An international keynote speaker and host of the acclaimed Nonprofit Nation podcast, she’s written two books for nonprofits on social media and storytelling, and her online courses, webinars, and talks have helped hundreds of nonprofits make the shift to digital thinking. You can learn more about Julia at www.jcsocialmarketing.com/blog
In an era where attention is short and impact matters, authentic storytelling is one of the most powerful tools nonprofit organizations have. This session will guide volunteer managers through the art and science of telling compelling stories that inspire, recruit, and retain volunteers. Using real-world examples and a simple framework, we’ll explore how to capture the human side of your mission by spotlighting the voices of your volunteers. Whether you’re new to storytelling or looking to sharpen your skills, you’ll walk away with actionable tools to start sharing stories that make people care, and take action.
Learning Objectives:
- Identify the key elements of a compelling volunteer story and understand how emotional narrative drives engagement and action.
- Develop a repeatable process for sourcing and crafting stories from volunteers, including interview techniques and ethical considerations.
- Learn how to adapt and share stories across multiple platforms, such as social media, email newsletters, and volunteer recruitment materials.
