Volunteers are the backbone of any nonprofit organization. They contribute their time, skills, and energy to support your cause and help you achieve your mission. Now that you've learned how to recruit volunteers, it's time to focus on retaining your volunteers.

Many volunteers may lose interest or become overwhelmed with other commitments, leaving you struggling to fill the gaps. As a volunteer manager, it's essential to find ways to retain your volunteers and keep them engaged and committed.

In this ultimate guide, we're sharing 15 tips to help you retain nonprofit volunteers, ensuring they keep coming back.

1. Make Your Volunteers Feel Valued and Appreciated

One of the most important ways to retain volunteers is by making them feel valued. Show them that their contributions are meaningful and appreciated.

• Recognize their efforts publicly, thank them personally, and provide opportunities for them to see the tangible impact of their work.
• Regularly communicate with your volunteers, provide constructive feedback on their performance, and seek their input on how to improve the volunteer experience.
• Offer incentives, such as discounts, certificates of appreciation, or gift cards, for those who stay with the organization for an extended period or complete a certain number of hours.

You can find more creative ways to show volunteer appreciation in our companion article.

2. Set Clear Expectations

When volunteers sign up to help, make sure you set clear expectations from the beginning. This includes the amount of time you need them to commit, their specific responsibilities, and what they can expect in return. Be upfront about what you need from them. Provide detailed information about the projects they'll be working on and how their efforts contribute to your organization's overall mission. By ensuring that volunteers have a clear understanding of their roles and the impact they'll make, you'll help them feel more connected and invested in your cause.

3. Provide Training and Support

Volunteers are more likely to stay engaged if they feel confident in their abilities. Offer a thorough orientation program, ongoing training opportunities, and regular check-ins to provide feedback and support. Ensure that volunteers have access to the resources, tools, and information necessary to perform their tasks effectively. By investing in your volunteers' development, you'll boost their confidence, competence, and sense of belonging within your organization.

4. Offer Flexibility

Volunteers have busy lives, and it's essential to offer flexibility in scheduling and responsibilities. Provide options for remote or virtual volunteering, and be open to adjusting schedules to accommodate volunteers' changing needs. Offer a variety of roles and projects that cater to different skill sets, interests, and availability. By being flexible and inclusive, you'll attract and retain a diverse range of volunteers who can contribute to your mission in unique ways.

5. Create a Positive, Inclusive Volunteer Environment

Foster a culture of positivity, respect, and inclusivity within your volunteer program. Encourage teamwork, collaboration, and open communication among volunteers and staff. Celebrate diversity and create opportunities for volunteers to connect with one another, share experiences, and build relationships. Regularly seek feedback from your volunteers and act on their suggestions to continuously improve the volunteer experience. By cultivating a welcoming, supportive environment, you'll inspire volunteers to stay engaged and committed to your cause.

6. Build Relationships With Your Volunteers

Volunteer retention is often about building relationships. Take the time to get to know your volunteers, their interests, and their motivations. This can help you tailor their experience and provide opportunities that match their skills and interests. Encourage networking among volunteers through formal events like volunteer appreciation dinners or informal gatherings such as potlucks or group outings. These events provide an opportunity for volunteers to socialize, share experiences, and get to know one another better. They can also help create a sense of community within the organization and make volunteers feel more connected and engaged.‍

7. Communicate Effectively

Communication is key to retaining volunteers. Keep them informed about upcoming events, changes, and opportunities. Use a variety of channels, including email, social media, and in-person meetings. Regularly seek feedback from your volunteers and address any concerns or issues they may have promptly. By maintaining consistent, two-way communication, you'll demonstrate that you value your volunteers' input and are committed to their success.

8. Provide Feedback

Volunteers want to know that their work is making a difference. Offer constructive feedback so volunteers can grow and improve in their roles. Acknowledge their strengths, provide guidance on areas for development, and celebrate their achievements. As mentioned before, asking volunteers for their feedback is also important so you can make sure their experience is positive and they feel supported in their role.

9. Showcase Their Impact

Volunteers want to know that their work is making a difference. Show them the impact of their work and how their contributions are advancing your mission and benefiting the community you serve. Use visual aids like infographics, videos, or before-and-after photos to illustrate the positive change they're helping to create. By highlighting the impact of their efforts, you'll reinforce the significance of their roles and motivate them to continue their involvement with your organization.‍

10. Offer Growth Opportunities

Volunteers want to grow and develop their skills. Offer training workshops, mentoring programs, and leadership positions that allow volunteers to develop their abilities and take on more significant roles. For example, you could offer a volunteer the chance to attend a relevant training workshop or ask them to help lead a new project or task. You can also encourage experienced volunteers to share their knowledge with newer team members and involve them in decision-making processes when appropriate. This will show them that you value their contributions and are invested in their growth.

11. Foster a Sense of Community

Volunteers are more likely to stay engaged if they feel a sense of community. Foster this by providing opportunities for volunteers to interact with each other, share their experiences, and build relationships.

Have team-building activities, social gatherings, or open forums where volunteers can share ideas and support each other. Celebrate collective successes and recognize individuals who go above and beyond in their roles. Encourage a culture of peer recognition and appreciation, where volunteers feel comfortable acknowledging and thanking each other for their contributions. This will reinforce the sense of community and encourage others to follow suit.

12. Recognize Milestones

Volunteers often reach milestones in their service, such as reaching a certain number of hours or years of service. If you’re using Civic Champs to manage your volunteers, you have quick access to this data. If you have a CRM to manage donors and it also has information about your volunteers, you could get it there as well. Recognize these milestones with certificates, awards, or other forms of recognition.‍ If you have a list of your volunteers’ social media handles stored with their profile, tagging them in a post of thanks is a great way to say thanks in a public space.

13. Address Concerns and Issues

Volunteers may have concerns or issues that need to be addressed. Take the time to listen to their feedback, address their concerns, and make changes as needed. The information you receive will be useful when you're recruiting volunteers in the future.

It is also important to provide support, resources, and training when necessary to ensure that volunteers feel comfortable with conflict resolution and confident in their roles.‍ 

14. Provide Resources

Volunteers may need resources to be successful in their roles. 

1. Provide access to a library of books, journals, and other materials to help volunteers stay informed 
2. Set up online forums or discussion boards where volunteers can ask questions and collaborate 
3. Give volunteers access to online tools and resources such as software programs and databases that are relevant to their role 
4. Provide information about their role, responsibilities, and expectations 
5. Offer orientation or training sessions for new volunteers to learn about their role and the organization 
6. Give volunteers access to technology such as computers, printers, and phones if needed for their role 
7. Give easy access to organizational policies and procedures, job descriptions, and contact information for department heads or other staff members 
8. Provide access to tools, materials, and information to help them do their job effectively

15. Say Thank You

Finally, always say thank you with both your words and your actions. Show your appreciation for their time, effort, and dedication. Let them know how much you appreciate the difference they are making in your nonprofit organization and community. Customize your gratitude to individual volunteers, acknowledging their unique skills, achievements, and impact. Consider expressing your thanks through handwritten notes, small gifts, or public recognition to show your volunteers that you genuinely value their involvement and commitment.

Now you have the volunteer retention blueprint

Volunteer retention is part of volunteer management because retaining volunteers is essential for the success and sustainability of your organization. By implementing these 15 tips, you can keep your volunteers engaged, committed, and coming back year after year. Some of the tips contain similar information to other tips because all of these approaches work together toward the same goal - volunteer retention.

When it comes to volunteer recruitment and retention, it's all about creating a culture of appreciation, inclusivity, and growth. Investing in your volunteers' experience is an investment in your nonprofit's future. When your volunteers feel valued and appreciated, they'll naturally want to come back and give more of their time to your cause.

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